Coffee shop is a place where people can have a peaceful and relaxing time. Starbucks is one of the most popular and worldwide coffee shops. For customers to relax and enjoy their own time, the designs at all stores are very important, such as interior designs or the designs of the menus. Logo is also a necessary element for this theme as it gives us an idea of what kind of place a coffee store is. In Starbucks, only 3 colors are used in the logo; white, black, and moss-green. The logo shape is a circle and outer background color is moss green. The letters are white with its famous name: ‘STARBUCKS COFFEE'. Even though any outstanding colors are not used in the logo, this white colored letters are noticeable . Green is the color that makes people relaxed and calmed, therefore the use of the moss-green gives us a sense of being calmed and restful. The color scheme is suitable for the idea of coffee shops: they are providing us a relaxing and peaceful atmosphere. The outer circle part in the logo says 'STARBUCKS COFFEE'. The letters of 'STARBUCKS' are on the top, and ‘COFFEE' is on the bottom. This composition highlights 'STARBUCKS' more than ‘COFFEE' on the bottom; therefore, this composition gets more people's attentions to 'STARBUCKS' than 'COFFEE' since every one unconsciously looks at the top more carefully than the bottom. Thereupon the colors and composition of the logo gets people's attention slightly, and it also gives us the idea of what kind of place Starbucks is; it gives people a peaceful, relaxing time with a cup of joe.
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